The annual Alhambra Lunar New Year Festival will celebrate its 27th year and welcome in the Year of the Dog from 10 a.m. to 6 p.m. Saturday, Feb. 24, on Valley Boulevard, between Almansor and Vega. More than 25,000 people are expected to visit the 27th Lunar New Year celebration on Feb. 24.

This marks the first year the event is produced by MRBI affiliates KAZN AM1300 Radio Chinese (Mandarin), KMRB AM1430 Chinese Radio (Cantonese), and SINO TV64.2. With their name recognition, star power, and media coverage, the event will reach a new level of celebration. Pinki Chen, the event consultant who has managed the event for more than 20 years for the Chamber and City of Alhambra, will work with MRBI to make sure the event is successful.

All the major Chinese radio and TV hosts will make appearances to meet with their fans and demonstrate their talents on stage.

More than 25,000 attendees are expected to visit the 200 booths to explore Asian cultures.

Mainstream corporations will present their new products and services, and local businesses and cultural entities will present their best products and activities. There will be all-day entertainment on and off the stage featuring stunts, traditional theater, and ethnic fold

This year, for the first time, the event will feature a much anticipated Chinese chess and go game competition where a chess and go master will face enthusiastic fans on multiple boards — a fun and rare learning opportunity.

Other cultural-related activities including Chinese painting and calligraphy, martial arts, acrobatic and magic shows, and arts and crafts are being planned.

“Come to the Lunar New Year Festival. It is a great place to have fun, try the local cuisine, and enjoy entertainment with family and friends,” said Sharon Gibbs, Chamber executive director.

Free admission and parking are available on side streets and nearby shopping centers.